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Complete the required reading that will be atttached and answer the following qu
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Complete the required reading that will be atttached and answer the following questions BASED ON THE ATTACHED CHAPTERS:
1. Outline and briefly describe the common retailing channels that luxury brand use. Discuss some of the benefits or consequences of two of them. Luxury Brand Managemnt Ch. 10
2. Applying diagnostic tools such as the purchase funnel assessment, provides brand managers with a set of tools and a sequence of consumer actions that can be monitored to discern healthy or unhealthy brands. What are the stages, and which do you think is of special importance to monitor and why? Brand Management Strategies Ch 10
3. David Aaker’s Brand Loyalty Pyramid develops a 5-tier model framed by consumer shopping behavior/attitudes towards a brand. Outline the 5 types of consumers and how, you as a brand manager, might use this model to devise business strategies. Brand Management Strategies Ch 11
The paper should be 2-3 pages.
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