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Your team will act as an agency which is commissioned to propose an integrated marketing communications plan regarding the types of media which you will select and propose to the client as the most optimal option for the proposed objectives.
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The task is to design a marketing campaign for four different media types. The media types, media vehicles and message strategy should be proposed by a commissioned agency. The agency should propose these based on their research and targeted market segments.
The objectives of this campaign are to increase brand awareness and achieve the Top of Mind (TOP) recall of the brand when it comes to healthy snacks, and to increase sales by 20% within three months. Your team will act as an agency which is commissioned to propose an Integrated Marketing Communications plan regarding the types of media which you will select and propose to the client as the most optimal option for the proposed objectives.
Depending on the type of media you will need to design a plan, propose creative solutions, calculate costs based on the duration of the campaign for each outlined media type.
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