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Identify two (2) significant macro-environmental factors and two (2) significant micro-environmental factors that would have affected the brand’s decision to adopt the ‘pop-up store’ approach.

by | Sep 21, 2022 | Marketing | 0 comments

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Please answer the question below based on the attached case study.
Assume you were the marketing manager of one of the brands named in the case study.
Please state the brand you have chosen and any reasonable assumptions you have made.
Identify two (2) significant macro-environmental factors AND two (2) significant micro-environmental factors that would have affected the brand’s decision to adopt the ‘pop-up store’ approach. Explain how these macro- and micro-environmental factors, that you have chosen, would have affected the brand’s decision to adopt the ‘pop-up store’ approach as described in the case study.
(Explain should be the major part, and remember to talk about a selected brand throughout the essay.)

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