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by | Sep 22, 2022 | Marketing | 0 comments

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(Add a page outline )( add intext citions with the page number included) Peter and Donnelly state in Chapter 10 that a channel of distribution is the combination of institutions through which a seller markets products to the user or ultimate consumer. Some of these links assume the risks of ownership while others do not.
Review CASE STUDY: The AGRI Venture: A Strategic Marketing Plan for High Growth in a Low-Income Market.
Please also review Figures 10.3, 10.4, 10.5, and 10.6 looking at channels of distribution, considerations in planning channels, and vertical marketing systems, as well as Marketing Insight 10-1 on the working relationships between manufacturers and intermediaries from the Peter and Donnelly textbook.
You may also reference and cite external resources (APA Citation).
Answer the following questions:
1. What are some general considerations in channel planning for The AGRI Venture?
2. Select channels of distribution for The AGRI Venture.
3. Would you plan to export your goods to South America or other countries or islands? Why or why not?
4. Develop a matrix that indicates your distribution channels.
5. How would you use a social media marketing campaign to support your efforts?
Your paper should be 3-5 pages of writing, double spaced, Times New Roman, 1-inch margins, 11pt or 12pt font, and use APA formatting for all citations/references.
Additional Resources:
How to Run A Farmers Market https://www.mass.gov/guides/how-to-run-a-farmers-market
Fresh Direct https://www.freshdirect.com/
Farm Box Direct https://www.farmboxdirect.com/
Harry and David https://www.harryanddavid.com/h/careers/aboutus
Herbalife https://www.herbalife.com
Starwest Botanicals https://www.starwest-botanicals.com/

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