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Do you think that pepsi will be able to surpass coke as it did 20 years ago?
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• According to the video (and if you read chapter 5 in the text), what are the generic business level strategies used by Pepsi Co. and the Coca Cola Co.and what is the evidence that you can use to support such claims?
• According to the video (and if you read chapter 6 in the text), what do you think about this long term rivalry between Pepsi and Coke? Do you think that Pepsi will be able to surpass Coke as it did 20 years ago?
• People tend to discuss that the introduction of the New Coke was either A) a Marketing failure or B) a Marketing gimmick. Given the information in the video and your own thinking, who is right (A or B) and why?
What is a good length for answering ONE question from the case?
I expect a good answers for ONE of these questions can range from 250 to 500 words (in single space, we are talking about 3/4 to 1 full page – font size 12) Each answer must be written with excellent organization – that means • you must write in short-paragraphs (at least 4 to 5) (One answer separate to 4 to 5) • you know how to combine bullet points and good content (put differently, treat answers in an essay format rather than power point slides)
• you use good punctuation, indents, and even sub-headers to identify particular situations
above the average answer that covers the main aspect of the question and has a length of about 4 to 6 short paragraphs
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