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Given that this is a written assignment, you have the opportunity to progress in your ability to effectively communicate in writing.

by | Nov 13, 2022 | Marketing | 0 comments

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Ethical issues and decision points arise routinely in business at both the organizational and individual level. To more effectively navigate through ethical issues, professionals should develop a personal perspective on ethics in the workplace before being confronted by an issue and should understand how ethical decision making occurs in an organization.
To prepare for this assignment, each student will review the discussion of ethics presented in the textbook and discussed during first two weeks of class in the text and lectures as well as carefully read Marketing Ethics Reading by Ferrell.pdf Download Marketing Ethics Reading by Ferrell.pdf.
Then, the student should prepare one document in which the following is provided:
an update of the statistics provided in the article on page 6 and pages 7-8. Students may use a web-based search to update this information.
a 500-word essay (approximately) that presents an analysis of a current (within the last 12 months) ethical situation that a US company has confronted related to marketing. To do the analysis you should apply the Framework for Understanding Organizational Ethical Decision Making found in the Ferrell piece. a reference list for articles used to identify and understand the current ethical situation being analyzed by the student. Articles primarily should be from business databases offered by the Rider University Library and should referenced according to APA or MLA style.
Up to a total of 2 percentage points to be added to the student’s final weighted course average can be earned by successfully completing this assignment. Extra percentage points will be assigned as follows:
2 percentage points will be awarded for earning a 90 or higher on the assignment
1.5 percentage points will be awarded for earning between an 80 and 89 on the assignment
1 percentage point will be awarded for earning between a 70 and 79 on the assignment.
To better understand specific expectations, please see the scoring rubric for evaluation criteria. Given that this is a written assignment, you have the opportunity to progress in your ability to effectively communicate in writing. To gain an understanding of the components of and criteria for effective written communication, consider the column labeled “Capstone” on this rubric: Written Communication Rubric.docx Download Written Communication Rubric.docx In addition, please watch this video that explains the Written Communication Rubric.

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